In the field of multimedia files used in Internet , podcasts are a favorite choice among netizens. The podcasts optimization leads to a new way of visualizing search engines.

What does podcasts optimization for search engines mean?

Among the set of different multimedia files used in Internet , podcasts are one of the favorite among netizens.

A podcast can provide audio, video and even text. The technology used by some search engines today facilitates indexing all these formats , we work with the contents and attributes that we have introduced to optimize the podcast . In this way , they will be easily found by search engines. For this reason podcast advertising is becoming a tactical action increasingly used by various companies and institutions.

The reason for such great use existing route of the RSS (Really Simple Syndication) or syndication feeds to get the podcasts, the optimization of them can reach effectively the targeted audience and can be applied within the strategy of social media advertising of the company.