What determines competition is everything related to the strategy and their actions related to online advertising , since it can be essential to take strategic and tactical decisions and decide the most profitable way to make our campaigns.
What does an exploration of the competition involve?
Browsing competition in the area of online advertisingis hard work but it can bring great benefits to strategy. Finding out on what platforms our competitors spend more money, whhich keywords they use for online positioning or what gives them more benefits makes competitive analysis a necessary job.
Thanks to a series of analysis tools used by our Idonms analysts it is possible to find out what pay per click are optimal, where the traffic comes from, the situation facing the sector, etc. In this way we will represent a map of the position that our competitors have to navigate in the most flexible and cost effective way in our online environment.