52% of businesses do not achieve their business results through their web.
Consultancy and Online Media Agency Idonms (International Digital Online Manchester Services) submitted a report with devastating data from a study on how companies use Internet.
55% of SMEs say they are not satisfied with their online internationalization strategy and 76 % say they have not obtained any tangible commercial results through its website. Moreover, most companies admit they have not exploited sufficiently or effectively the potential of this channel.
The study was conducted in a survey which involved 160 companies of all sizes and sectors, to which 5 questions were formulated.
One of the most surprising findings relates to the limited use of marketing tools (online and offline) to improve sales via Internet, in addition to the absence of a well-defined plan and the low visibility of their products in the network, hence the difficulties of exporting more.